Selected work, the full story on request
A research companion in a category that mostly sells the casino register.
A reasonable observer watching the screen should not be able to tell whether the user is doing research or burning through a salary. That was the test, and the product was designed to pass it: flat surfaces, ranked lists, plain rationale, no countdown timers tied to spend, no sure-shot copy, and at least one decision always left with the user.
The AI Team Builder Pass took four decisions for the user, pitch read, squad filter, captaincy weighting, credits balance, and left the swap to him. Team creation dropped from roughly two hours to roughly fifteen minutes. Every insight card showed when it would expire, in balls, so the user always knew whether the answer was still live.
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